Tag Archive: businessstartup

  1. Setting Up a Tutoring Business in 2024 – Step 2: Your Niche

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    So, you’ve weighed up the pros & cons of setting up a tutoring business and you’re now all in. You’ve established your ‘why?’ and feel confident that you’re in it for reasons that will hopefully lead to a fulfilling (and potentially lucrative) career!

    Well, that’s all well and good. But now comes the tough part. Now you have to actually do some of the groundwork to put your plans in to action. And it’s not exactly the most glamorous of steps. You see, one of the most common misconceptions that budding entrepreneurs make is that they assume that a skill or service they value highly is one that the rest of the local population will also be delighted to utilise. And sadly, that just ain’t the case!

    Research, Research, Research!

    So, how do you know if you even have a prospective clientele base to work with in your area? This is easy… if you take a stab in the dark and guess. But, that doesn’t sound like a good plan does it? Taken too far in the other direction, and it can become quite a quagmire of statistical studies, time spent researching local consumer behaviours and everyone’s favourite – canvassing your friends, family and every poor sucker that stumbles absent-mindedly past you, clipboard and questionnaire conveniently at the ready.

    My suggestion – forget both approaches and follow the advice outlined below.

    Is There A Demand?

    This is an obvious, and elementary, question to pose. But if your plan is to set up a tutoring business for face to face tuition in your local area. The first thing you want to consider is whether that is feasible

    Let’s say you live in a small village, where the local school holds a grand total of thirteen students. The chances are that relying solely on the income generated by your tutoring business from private face to face tuition is perhaps a little ‘unrealistic’.

    If this sounds scarily like where you currently live then don’t worry. You don’t have to frantically list your property on RightMove, pack your cases and to head to the city!

    A larger local population is certainly an advantage, but even that doesn’t guarantee they are the right demographic for your services. In areas that would be considered financially deprived, it probably doesn’t matter if there ten or a ten thousand students. Their money is going to be spent elsewhere on things that are probably more pressing to the quality and comfort of the collective household’s situation.

    Understanding this is really, really important.

    So how can you determine whether you’re currently in an area that wants a new tuition business, or one that would simply carry on living their lives happily ignoring any offers you thrust in their face? Well, a quick solution is literally a click away – my friends, let me introduce you to… Google.

    Okay, so chances are you have almost definitely heard of this nifty search engine. But let’s consider it as a tutor service database. And the best part? You can search for agencies, directories and even one-man bands in or around your exact target area!

    When researching whether there was a need for a ‘TutorRight’- style tutoring business in Warrington originally, I simply searched “Tuition Companies in Warrington”, “Tutoring Business in Warrington” and “Tutors Near Me”. Sure enough, before my very eyes, Google told me that there were several (loads, actually…) in or around Warrington town.

    Now, what does this mean? Well, I deduced that it was unlikely ten completely random individuals all took an uneducated punt at approximately the same time and were all currently at the same point in their journeys. And wouldn’t you know it? After looking at a few of their websites, I found that they were all at different stages of their journeys.

    Now, sarcasm apart – what does this really mean? Some had been established for twenty-plus years, whilst others were only in their second year of trading. And both categories led me to the conclusion that, if there wasn’t a need, then why would there be competition in the first place?

    Sometimes a bright idea that comes to you whilst peeling potatoes or taking a shower seems to solve everyone’s problems…

    Until you investigate it as a business idea and soon realise there is a good reason why nobody has bothered to bring it to reality – it either makes zero financial sense, or somebody has done it before, and they crashed and burned.

    Having established tutoring companies already in the community gave me a strong indication that there was a need for the service. Having fairly new companies still operating past their first year gave me a comforting indication that it wasn’t too late.

    They had started a company in the same sector, despite their established competitors, and they had enough business to get them through that first financial year. Which, as we’re led to believe by the statistics surrounding businesses in their infancy, is no mean feat.

    Now like I said, there are plenty of technical, advanced – even expensive – ways of determining the need for tuition in your locality, but the Google hack is certainly worth exploring!

    How Do I Compete?

    Congratulations! You’ve discovered that there is competition in your area! Wait? What? Surely that’s a bad thing? Well, as discussed above, it doesn’t have to be viewed that way. The real issue now is how to complete with those competitors.

    Did you find that your competition focused predominantly on secondary school exam prep, such as for GCSEs? If so, as a primary school trained professional, you might have the perfect skillset to offer a similar service but for a slightly younger target market. It could even be that you and your competitor put your heads together and refer parents to one another if there are services that you don’t offer, but the other does.

    Maybe you discovered that there was so much attention related to Maths & English tuition, that as a qualified Science teacher, you can offer a subject that seems to be in short supply. Again, starting with a particular subject can differentiate you. This in turn can help single you out as the authority in your field. After all, only you specialise in that subject.

    But what if there are already primary, secondary, subject-specific focused tuition companies already available to students in your area? How can you stand out when there are already varied options vying for the local parent’s approval?

    This is where marketing, brand and company culture come in. And for me, these are the “fun” aspects to work on in your business. All of this happens a bit further down the line. After all – we don’t even have a name yet!

  2. Setting Up a Tutoring Business in 2024 – Step 1: The Why?

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    So, You’re Considering Setting Up a Tutoring Business?

    With plenty of head-scratching questions filling your head, potential knots in your stomach and friends, family, and colleagues questioning your sanity…

    It makes complete sense to do some research!

    But where do you begin? You’re probably eager to see how to price up your services and bag your first paying tutee. However, it’s important to take a sensible approach and reflect on one simple question:

    Why are you looking to set up a tutoring business?

    The “Why” To Setting Up Your Own Tutoring Business

    If you’re reading this article, there’s a good chance you are considering opting for a different career path to the one that you’re currently on. Whether that is leaving the teaching profession, entering the education sector for the first time, or simply wanting to gather inspiration for setting up a small business to call your own, the chances are your current job isn’t quite fulfilling your needs.

    So, why consider setting up a tutoring business? That’s really what you, and only you, need to answer. Nobody else will know exactly how your current circumstances are influencing your feelings and decisions.

    Helping To Answer Your Why

    Let’s have a look at some of the common reasons to enter the tuition game and hopefully provide you with more answers than questions!

    We each have our own perspective on life. On how we should manage our work-life balance and how we would ideally like to spend our valuable time.

    If you’re looking to start a tutoring business to have more free time, then you’re in for a shock! Of course, it all depends on your current workload, what your expectations are going into this process and how big (or small) you want your potential empire to be.

    Like any other start-up, a serious amount of time and effort needs to go into the early stages. Especially to get things off the ground initially. Plus, learning things that may be completely alien to you – such as business taxes and registering a company – takes time. Gov.uk is a great place to start. However, if you’re already familiar with that sort of jargon (or do friends’ tax returns as a hobby) then you can discount some of this time. However – if you have never run a tutoring business before, you’ll still need to dedicate a period of time to better understanding the profession. You will want to consider it’s need in your local area, the size of the opportunity in your location (unless you’re considering online tuition, which somewhat negates this) and the business model you intend to follow.

    “I want to be my own boss!” – a great idea in practice, but have you considered the implications involved with being the boss? Whether you plan on being a solopreneur or scale up to a full-blown operation consisting of hundreds of employees, the major decisions, headaches, and angst will rest on your shoulders. It’s not all doom and gloom of course. Ultimately, you’re in charge (to as much of an extent as is possible) of your professional fate. You get to decide who to hire and fire. You get to decide what the company culture will grow in to. And you get to pick the subjects and services that are offered to your students.

    Are you perhaps looking to move away from the ironically playground-esque staffroom politics within your current teaching role? It’s certainly a good enough reason to leave, but is it the reason for setting up a tutoring business? If you want to avoid the drama, but remain in education, would supply work offer a better solution?

    Found Your Answer?

    Hopefully by reading till this point, you have made some progress with reflecting on your why. Don’t be too stressed if you feel no further to discovering your why – there is no right or wrong answer. Besides, it doesn’t need to be a defined mission statement with which to base your entire business plans around.

    Make sure that, when you have identified your ‘why?’, it is strong enough to make the plunge worthwhile. There is nothing worse than dipping your toes in, failing, and then berating yourself for your business’ shortcomings.

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